Smile For is a non-profit organisation which was created to help less motivated people to get inspired and reach for their life goals and dreams.
Their team searches for quotes, brainstorms to create their own and how to adjust the common ones. Organisation is based in Lithuania, but they aim for a wider audience from all over the world - anyone who can read and understand English.
Smile For wanted a consistent, friendly and colourful identity. I felt that people needed to enjoy and feel calm when seeing parts of it. Symbol - balanced and growth representing smile - was crafted. Special type treatment was given to a logo too; characters were adjusted to be friendlier. When smile is splitted into half and used as a visual element only, it can be used in any colour to represent the variety of people.
Subtle, but friendlier adjustments to Smilefor word mark.
Surprise people with notes.
Inspire and motivate everywhere.