ESAS is a company focused on trading and distribution operations within refrigeration products, air conditioning and heat pumps. Established for more than 10 years. ESAS approached me to create an identity design for them.
From the beginning they needed identity design done in a short-term. However, the company name was a problem. We came to a conclusion to merge full name into monogram, that way it sounds better, becomes more memorable and maintains professionalism, while still having an explanation behind it (full company name - E-Sales and Service).
Goals of the project were to create modern, appealing and connected to the company values identity design, that translated into professional, corporate and calm style.
Logo is created with an idea of air comfort: our surroundings provides us comfort. Curvy line in the middle is the air representation inside the pipe, also wavy form of it makes it feel more comfortable.
Chosen typeface is Helvetica Neue, it is long lasting and time proven to stand strong.
Colour palette is cold and warm.
"Lukas had been an extremely competent individual and a delight to work with. He created our new logo and business cards in a matter of days. With such a tight deadline, Lukas delivered above and beyond, and he was always accessible and prompt in keeping to the schedule. From creating a well-researched brief and listening to our needs to an overall smooth experience, he’s guaranteed to exceed your expectations."
— Ruta Juseviciute, communications director, ESAS