Question Everything

Logo, Brand Identity

Question Everything was a project with a lot of freedom from the start.

The goal was to create something vibrant and slightly offbeat, but still grounded in quality. I leaned into that by using colorful, unpredictable patterns for the overall vibe, balanced with a more refined typeface.

From the beginning, the client was set on having a question mark as part of the identity. Instead of using a standard one, I designed a custom mark that fits within bracket-like shapes, keeping it consistent with the rest of the visual language.