question everything

The main idea of the brand is to ask people to think more in-depth about even the simplest things. Also, they ask to stand up and be the one amongst the crowd of seated people.

Identity on clothing

Project goals

  • Branding
  • Logo
  • Visual identity
  • Print

About the project

Question everything is a non-ordinary clothing and accessories creator, who aspires to raise questions which are deep, existential or otherwise obscure. The main idea of the brand is to ask people to think more in-depth about even the simplest things. Also, they ask to stand up and be the one amongst the crowd of seated people.

My task was to create a vibrant, hipsterish identity with a touch of quality. I chose to portray a vibrant and hipsterish vibe through colourful and unpredictable patterns. While quality is being expressed through the typeface.

Be different, be brave, question everything.

Abstract painting

The client provided me with this abstract painting, and it was pretty clear that logo question mark should arise from it. I used its abstract turning shapes to build question mark for the symbol.

Identity moodboard

From the very beginning, moodboard clearly communicated variaty of colors and modern, teenage feel of the brand.

Identity on business cards Street view with a poster on which identity is placed on Identity on letterhead Identity on business card