Emilija Lukauskaitė

After research, I had a few clear ideas in my mind. A lot of photographers are arguably similar, many of them use complex camera icons, so I wanted her logo to stand out by its simplicity. I crafted the camera body icon and combined it with the letter “e” which represents a camera lens too.

Logo on black paper

Project goals

  • Logo
  • Visual Identity

About the project

Emilija Lukauskaite is a portrait and event photographer based in Kaunas, Lithuania.

Emilija wanted to be distinctive among her competitors. She was open to my ideas and simply asked to create a minimalistic logo, which would let people know that it’s a photography brand. (...)

After research, I had a few clear ideas in my mind. A lot of photographers are arguably similar, many of them use complex camera icons, so I wanted her logo to stand out by its simplicity. I crafted the camera body icon and combined it with the letter “e” which represents a camera lens too.

Colour palette was chosen as dark blue and white with a few secondary colours for highlights, links or other scenarios. This combination gave it’s identity a professional and elegant look.

Identity on letterhead Photo of photographers taking photos in concert Identity on business card Identity on tube for picture delivery