Aemetriks

Logo, Brand Identity, Print

Aemetriks was my first job as a developer. Over time, I also ended up doing quite a bit of design work for them, since they knew I came from a design background and I wanted to bring the two together.

The brief itself was pretty open. Aemetriks was still figuring out what it was, so there wasn’t a clear direction from the start. I had to rely on intuition and shape something that felt right for them.

The goal was to create an identity that communicates quality, with a subtle connection to IT.

The name naturally pointed toward metrics, so I built a symbol around that idea. It suggests incoming data, but also hides an “M” within the structure. A small detail that reveals itself over time.

I kept the typography professional and the colors soft and calm, to balance the more technical side of the concept.