Behind the project: Baz Sellers
Project of Baz Sellers a child-like books, characters, etc illustrator. Baz is a self-taught illustrator, freelancing for some time already, mostly yet making his own projects, working on his own ideas, from time to time dealing with clients over their projects as well. As for every project, I follow the project process, here and there some different things happen in the process, but overall structure is always the same mostly.
Here we begin
After Baz answered my questionnaire form, I asked him some more questions and built a design brief, which then I introduced it to him and with his agreement we moved forward with the project. In it I wrote down stuff like: Information about brand and business, audience he's trying to reach, colors he likes / dislikes, additional notes and contacts of'course.
Followed by research, I researched an illustrator profession, mostly I used google for my research on this project, I read about illustrating, about books illustrations, about childish books, about authors of books and child books, flipped through some books as well to see some pictures or illustrations, get a better feel of what Baz specialises in and about his profession.
Later I picked an A4 paper and started creating mind maps, from the words I wanted to explore more and find other terms around those words, I used illustration, book, character, agency and it was enough for me, so I took the keywords out of the mind maps and started sketching ideas based on the keywords, adding various keywords together and creating unusual combinations.
I also made this simple moodboard, with some Baz's illustrations and with other illustrators logos, to know what to avoid and to always see Baz's illustrating style, to make sure the logo is correctly made for his type of creativity.
Baz didn't want "BS" monogram, because of it's bad meaning, so I focused on either a symbol or a wordmark. However sketching led me to the wordmark, or some kind of use of the B, but we both settled at the wordmark. I had few tries of a symbol, I had an idea of balloon since it's childish and represents imagination, I had it tied to a 'Baz Sellers' wordmark, but later we figured out it wasn't good, so I explored new routes and Baz loved the first concept of this wordmark that I presented. Later of'course I started building the chosen idea stronger, with Baz's feedback I was able to create a unique, distinctive wordmark which represents his unusual, child-like creativity and playful character.
The motif behind "..." - "to be continued" came up in to my mind only later in the process, so I brought it to Baz immediately and he loved it so I used it across all the piece of his brand identity.
Project is done
After logo was done, I continued to create the rest of the brand identity items, like letterhead, business card, etc, what Baz wanted from the start and what we dealt on before the project began. When creating those identity pieces, I stood besides our made design brief, to make sure everything is consistent and appropriate for the brand. I sent each variant for Baz same as with logo, and with his feedback I created a whole identity system for his brand.