Honestly I love this rebranding done for “Audi” brand. It is very minimalistic, distinctive, bespoke, memorable. And in total I’m not much of a fan of bevels, embeds, shady, etc logos like the one which “Audi” had before this. I love simplicity, and this strikes with it completely well, it seems like a very simple rebranding, however I believe it took long time to build this whole brand identity this way, with the bespoke Audi typefaces, etc. Most people barely ever notice any changes in rebranding, but that’s what makes a great rebranding actually a great one and it really doesn’t mean that a lot of time, creative thinking and brainstorming didn’t went into this project.
I also love how the identity is presented in really short, amazingly made videos to introduce people to a new Audi brand identity.
I congratulate the brand identity creator’s and must say - keep up the amazing work coming. Love seeing world-wide well known brands rebranding, specially in such a minimalistic way, it's definitely a win for them.