Baz is a freelance illustrator. Baz Sellers has an unusual style of creativity.
My goal was to create an identity which expresses Baz's unusual and child-like illustrating style.
"Stylistic Sans" typeface was customised specifically for Baz brand. Letters "b, a, e" was filled to add memorability and distinction, as well to express that Baz fulfils his projects fully. The three dots symbol is a part of identity system, it was picked from books and stands for "to be continued".
"Lukas is a true professional. He was thorough in his research and passionate about the project goal. He came up with a cool design that reflected the brief and added a lot of cool features in. The "..." motif (meaning to be continued) was a good example of the level of thought he put into the detail. Really really happy with that. Really impressed."
- B. S.