Tai Bet Kur is an adventurous travelling company established in 2018 by an experienced hiker and ex-soldier Vytas Tomasauskas.
Vytas’s professionalism is the key to an exciting adventure, or so people say (those, who have already gone on hikes with him). I wanted to see if this service is indeed as good as it seems, so I went on a hike with Vytas. Adventures happened and an outstanding story was written afterwards. This experience had a major impact on creating Tai Bet Kur identity.
Vytas is one of those people, who bring their dreams and ideas to life, which this travelling company is. He asked me to craft him a bespoke, flexible and minimalistic brand identity.
I used mountain structure and texture, map details and the feeling of roughness as an inspiration for this project.