Project goals

Visual Identity
Web Development
Web Design


Personal Project

About the project

I’m a fan of minimalism in everything, design and photography included. I wanted my brand identity to express exactly that.

Countless combinations of L + S monogram were sketched. When I came to the idea of what you see now - I instantly knew this had to be my logo. Curvy lines represent my creative flow, flexibility, and simplicity. (...)

Black and white are the main colours. I chose those because I present logos in black and white and I also do black and white film photography.

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My logo on black background
Identity on business cards
Identity on stationery