LASS (Lietuvos aklųjų ir silpnaregių sąjunga) is a huge non-profit organisation with over 49 branches in Lithuania. Their goal is to achieve a better living environment for those who are blind or have difficult eye-sight. On top of that, they also unite people related to similar life challenges into one community where they can all reach out for help, discuss, etc.
LASS reached out to me for a brand new identity system. The main reason for the change was that their current logo is outdated, it's using monogram of an old brand name (Aklųjų draugija).
As we discussed, they proposed an idea of a dolphin, at first it seemed incorrect, but the further I researched the dolphin and blindness topics, the more I came closer to an idea of a dolphin being representative for the LASS organisation. One of the main reasons that stuck to me about dolphins is that they can live a fulfilling life being blind just as well as being not. (...)