Project goals

Visual Identity


Emilija Lukauskaitė

About the project

Emilija Lukauskaite is a portrait and event photographer based in Kaunas, Lithuania.

Emilija wanted to be distinctive among her competitors. She was open to my ideas and simply asked to create a minimalistic logo, which would let people know that it’s a photography brand. (...)

After research, I had a few clear ideas in my mind. A lot of photographers are arguably similar, many of them use complex camera icons, so I wanted her logo to stand out by its simplicity. I crafted the camera body icon and combined it with the letter “e” which represents a camera lens too.

Colour palette was chosen as dark blue and white with a few secondary colours for highlights, links or other scenarios. This combination gave it’s identity a professional and elegant look.

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Logo on black paper
Identity on letterhead
Photo of photographers taking photos in concert
Identity on business card
Identity on tube for picture delivery


"Lukas is extremely passionate about what he does. It was very interesting to communicate with him throughout the project. He exceeded my expectations for logo and identity design overall. I’m glad that I came across Lukas portfolio and we had an opportunity to work together."

— Emilija Lukauskaitė, Photographer