By asking certain questions and discussing with you, I will understand the problems that you are struggling with. If we are in a perfect match, we will move on to the next stage.


It will require to research about your brand, competitors and target audience. The length of it depends on your brand and products or services you are offering. Also, we’ll communicate further throughout to make sure we fulfil our set goals.

Idea & Concept

With all the gathered information, scanning your website, brand, and competitors, I’ll build a creative brief and present it. With your feedback, we might tweak it till it’s perfect. Future project decisions will be based on this document.


It starts with a logo. Searching for inspiration, researching competitors, mind mapping and sketching. After this process, I will present identity direction (or directions, depending on agreement).


Once everything is complete I’ll create various file types of logo and other deliverables. I’ll organise it into folders, with short instructions where to find what. As agreed in the beginning after you’ll pay the rest of the invoice I’ll send you project files.


If you’re struggling with something from the project, reach out to me. From time to time I’ll also check how you use the new brand identity system and inform you if something is not as it supposed to be.