I’m a fan of minimalism in everything, design and photography included. I wanted my brand identity to express exactly that.
Countless combinations of L + S monogram were sketched. When I came to the idea of what you see now - I instantly knew this had to be my logo. Curvy lines represent my creative flow, flexibility, and simplicity.
Black and white are the main colours. I chose those because I present logos in black and white and I also do black and white film photography.